Lashes, amped, is the deliverable from a new Clinique mascara. Company officials say new High Impact High-Fi Full Volume Mascara is the brand’s most volumizing mascara to date.

“We took inspiration from haircare in how adding dimension and color intensity helps to give the appearance of fullness and volume. This mascara provides 230% volume instantly and is formulated with a nourishing oil blend to not sacrifice the look and feel of your lashes,” Nicole Huggins, executive director, Clinique product development, told Happi.com

According to Huggins, mascara often has a heavy feeling on the eyes, which she attributed to the kind of waxes used or the density of the emulsion. The waxes, in turn, may “exacerbate smudging or cause lash drooping. This can also appear worse if lashes are straight or downward facing.”

High Impact Hi-Fi Mascara’s weightless formula has fewer waxes and a blend of polymers and wax that impart structure to the formula and quick-building volume.

“The polymers provide great lash adhesion and allow the ultra-pigmented formula to appear more intense and vibrant. Lashes feel soft to the touch, not brittle,” Huggins insisted.

The fiber-infused and polymer gel-based formula deposits tiny black dimensional fibers throughout the lashes with each swipe of the brush; thus, the mascara creates a fuller lash look.

Oils Reduce Product Drag

High Impact Hi-Fi Mascara also contains coconut, argan and moringa oils that help the lashes feel softer and look healthier. The oils provide a lash combing effect and glide, minimizing product drag. This reduction in drag helps minimize the tugging force on the lashes and thus protects lashes from risk of fallout, according to Clinique.

“The polymers provide great lash adhesion and allow the ultra-pigmented formula to appear more intense and vibrant. Lashes feel soft to the touch, not brittle,” Huggins shared.

The brush offers benefits, too. Clinique’s High-Def Wave Brush has wavy bristles that help comb and coat every lash. In addition, a precision tip easily catches and defines small corner lashes, according to the brand.

Tested on all lash types and appropriate for sensitive eyes and contact lens wearers, Clinique High Impact Hi-Fi Mascara provides 12-hour wear. The formula is available in Intense Black and Intense Black-Brown.

According to the Estée Lauder-owned brand, in clinical testing, 96% said they saw significant impact in one application; 96% said lashes look longer; 95% said lashes look fresh from morning to evening; 94% said lashes look healthier; and 95% said lashes feel comfortable all day.

“When we were concepting and building out this mascara formula, the element of lash care was an important factor,” noted Huggins. “We wanted to provide the best of both worlds by combining performance and functionality – which is what Clinique does best.”